Canadian out-of-home (OOH) advertising firm Pattison Outdoor has signed a five-year contract with Saskatoon Transit, expanding its growing product portfolio in Saskatchewan.
The agreement allows Pattison to sell indoor and outdoor advertising space on 145 transit vehicles in Saskatoon. The firm has existing contracts with major transit systems within the province, including Regina and Moose Jaw.
“With the addition of Saskatoon Transit into the Pattison portfolio, we are thrilled to have the ability to offer our clients media products in Saskatchewan with coverage on outdoor, digital, airport, and transit,” said Brian de Ruiter, vice-president (Prairie Region) with Pattison Outdoor.
Pattison’s OOH portfolio includes more than 25 transit authorities across Canada, with exclusive representation in both Nova Scotia and New Brunswick.