Pattison Outdoor has partnered with Ontario sign company Media Resources Inc., to design, engineer, and install dual-sided light-emitting diode (LED) screens located on the Gardiner Expressway in Toronto.
Pattison Outdoor has partnered with Ontario sign company Media Resources Inc., to design, engineer, and install dual-sided light-emitting diode (LED) screens located on the Gardiner Expressway in Toronto.
Measuring 4.9 x 14 m (16 x 56 ft), these MRI VISIONiQ LEDs have a high resolution of 13.3 mm (0.5 in.), which allows the displays to offer superior image quality and performance for clients looking to advertise in this highly sought-after location and engage a wide range of consumers including tourists, residents, and business professionals.
“As innovators in digital out-of-home advertising, we are excited to introduce these Digital Superboards, which have been strategically positioned in the heart of Toronto to offer our clients maximum visibility and impact,” said the company’s director of leasing and legislation, Nicholas Campney. The location serves as a perfect opportunity to place advertisers in front of mass audiences travelling in and out of the downtown core.”
“Media Resources Inc., is very proud to be involved in this project. We have been vendor partners of Pattison Outdoor for more than 30 years across Canada and look forward to the future as part of the team,” said Keith Edwards, senior vice-president at Media Resources Inc.
