Out-of-home (OOH) media company Pattison Outdoor has entered an exclusive advertising partnership with Vancouver International Airport (YVR). Photo courtesy Pattison Outdoor
Out-of-home (OOH) media company Pattison Outdoor has entered an exclusive advertising partnership with Vancouver International Airport (YVR), to help improve the traveller experience through the use of digital solutions.
Over the next two years, Pattison will execute a comprehensive digital renewal at YVR, including a content strategy which will enhance brand visibility and engagement for the airport’s advertising partners. The key focus of the project will be the traveller experience, with thoughtful consideration towards creating spaces that inspire and embody the natural beauty of British Columbia.
The collaboration will also expand Pattison’s presence in front of travellers, positioning the company as the dominant advertising supplier in Western Canada and the primary advertising provider to 17 Canadian airports.
“YVR represents a key partnership for Pattison, reinforcing our commitment to deliver innovative advertising solutions that resonate with audiences both locally and globally,” says president Steve McGregor. “This venture underscores our dedication to elevating the airport experience and providing brands with unparalleled opportunities to engage with travellers.”
As Canada’s second-largest airport, YVR is a diverse hub that welcomes nearly 25 million travellers each year. In 2023, it was among Skytrax’s top three best airports in North America and top 20 best airports in the world, and it remains committed to enhancing passenger experiences in the years to come.
“Teaming up with Pattison allows us to execute on our shared commitment to showcase B.C.’s vibrant local culture, reinforcing our reputation as a world-class airport while enriching the journey for travellers,” says Tamara Vrooman, president and CEO at YVR. “Through this collaboration, we look forward to elevating the advertising spaces and technology at YVR that will allow for creative executions and engaging content for the millions of people who travel through the airport each year.”
