Pattison Sign Group reimagined as Pattison ID with enhanced offerings
by marika_gabriel | 3 May 2024 10:51 am
The rebrand marks a shift for Pattison ID, reflecting its expanded range of offerings beyond traditional signage to encompass digital and architectural solutions for its clientele. Photo courtesy © Pattison ID
Pattison Sign Group, a North American player in physical branded environments and signage solutions, has rebranded itself as Pattison ID. This change will encompass companies acquired by Pattison Sign Group in recent years, including Chandler Signs, Provincial Sign Systems, BestWorth, and Teksign.
The rebrand marks a shift for Pattison ID, reflecting its expanded range of offerings beyond traditional signage to encompass digital and architectural solutions for its clientele. Developed in collaboration with New York-based brand consultancy, TippingGardner, the stated aim of the rebranding is to combine modern esthetics with timeless appeal, conveying a sense of “contemporary longevity”.
“Ever since our company began 120 years ago, we have embraced innovation and been proud to think outside the box for our clients. Our new brand captures our commitment to progress and will enable us to deliver greater impact and service to our clients and their brands. With this rebrand, Pattison ID aims to encapsulate our customer-centric approach and reaffirm our focus on innovation and excellence,” says Marco Calabretta-Duval, president of Pattison ID. In the rebrand rollout, the company launched a new interim website at pattisonid.com[1] and will update its digital presence, marketing, and communications in the upcoming months.
- pattisonid.com: http://pattisonid.com
Source URL: https://www.signmedia.ca/pattison-sign-group-reimagined-as-pattison-id-with-enhanced-offerings/