PPDS, the organization behind Philips Professional Display Solutions, has launched its new visual identity for North America.
PPDS, the organization behind Philips Professional Display Solutions, has launched its new visual identity for North America.
The company has created a new brand design as part of an evolutionary phase for the business to bring more value-added services and solutions to the audiovisual (AV) industry. The new PPDS brand supersedes the existing Philips Professional Display Solutions identity. All displays will continue to be Philips branded.
The company has launched a new website, as well as unveiled a new logo, along with a compelling tagline: ‘Powering Evolution.’
The professional AV industry was valued at $86 billion in 2020 in the Americas, rising to $95 billion by 2022, according to forecasts from industry body AVIXA.
Over the past two decades, PPDS has rapidly evolved from being a new entrant in a highly competitive and crowded market to becoming the brand of choice for many of the world’s leading businesses and organizations, operating across multiple industries.
As part of its new brand strategy, PPDS is now accelerating its core strategic business streams to provide more value to the AV channel and their customers. These include:
- Delivering more advanced, innovative, and timely total solutions—rather than simply displays—to customers when they need them most;
- Facilitating access to global markets for customers, with a full product and solutions portfolio backed by a one-stop approach and a single point of contact, regardless of location or geographical reach; and
- Driving and supporting environmental consciousness and sustainability in the industry, and reducing unnecessary waste, whether it is paper-based or electrical, both internally and for customers.
“Our new strategic direction focuses on total solutions, global presence, and sustainability, and this is the right moment to give our organization a new identity,” said PPDS’ general manager for Europe, the Middle East, and Africa (EMEA); Asia Pacific; and North America, Chris Colpaert. “With a strong financial position and firm foundations as a part of TPV—one of the largest manufacturers of monitors and provider of display solutions—our ongoing investment in our people and manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organization.”
