Commercial property manager Land Securities is upgrading Piccadilly Lights, a famous advertising site in London, England, with an outward-curving light-emitting diode (LED) display from Daktronics.
The ultra-high-definition (UHD) ‘4K’ display, with 8-mm (0.3-in.) line spacing, will cover the same 17.6 x 44.6-m (57.6 x 146.3-ft) space currently occupied by multiple screens. Installation is planned for this spring, after which Ocean Outdoor will operate the site.
“The upgrade will allow for messages across the entire digital canvas, as well as the classic look with multiple messages on different parts of the display,” explains Richard Brown, senior project surveyor for Land Securities. “This increased functionality will be a wonderful addition to the space.”
