PRINTING United and ASI partner to launch ‘show-within-a-show’ at 2026 Expo

by marika_gabriel | 11 November 2024 11:14 am

PRINTING United Alliance and the Advertising Specialty Institute (ASI) have announced the launch of a new ASI Show pavilion at the 2026 PRINTING United Expo in Las Vegas, Nev. Set for September 23-25 at the Las Vegas Convention Center, this 4,645 m² (50,000-sf) “show-within-a-show” will provide ASI suppliers and distributors from across promotional categories a unique space to connect with the print industry.

The new pavilion, part of the Expo’s wider programming, aims to support professionals in expanding their services by tapping into print and promotional markets. With tens of thousands of attendees expected, the event will feature educational sessions covering key topics such as promo industry trends, cross-selling opportunities, and full-service provider strategies.

“This ASI Show pavilion creates new opportunities for attendees to expand services, connect with top suppliers, and drive growth,” said Dave Leskusky, president of PRINTING United Alliance. “We’re excited to showcase this platform for innovation at the 2026 Las Vegas Expo.”

ASI President Timothy M. Andrews states that this integration of print, promo, and decorating services “ensures attendees have all the tools and info they need to stay competitive and seize new business opportunities.”

The collaboration between PRINTING United Alliance and ASI, which began in April, also includes a dual membership offering, enabling new distributor members to access benefits from both organizations. The ASI Show pavilion is expected to highlight the synergy between print and promotional products, providing a platform for industry convergence and business growth.

Details on registration for the 2026 event and exhibitor information for the ASI pavilion will be available closer to the event.[2]

Source URL: https://www.signmedia.ca/printing-united-asi-launch-show-within-a-show-at-2026-expo/

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