Billboard Direct Signs & Graphics overcomes challenges

Handling projects large and small

Their clients include local real estate offices, grocery stores, hair salons, small shops, clubs and restaurants. They have also printed graphics for the municipal government, the MacDonald Island Park regional recreation centre, local fire and rescue vehicles, Fort McMurray Transit’s fleet of buses and the city’s Alberta Junior Hockey League (AJHL) team, the Fort McMurray Oil Barons.

Of course, given Fort McMurray’s location in the middle of the Athabasca oil sands and its major role in Canada’s petroleum industry, it is unsurprising BDSG does a lot of work for industrial corporations in the area.

The company wraps and maintains graphics on fleets of vehicles for the industry, including steam trucks, oil tankers and pickup trucks. When wrapping water delivery trucks for such companies as Culligan and Water Pure & Simple, by way of example, the jobs are made more complex by the many slates on the sides of the vehicles.

There is also smaller-format work, including the printing of sample tags for miners to use when testing ore.

“We produce about 10,000 of those in a single run,” Tremblett explains.

Supporting local events

A three-car bay accommodates vehicle wrap installations.

Having established itself as a top graphics provider in the area, BDSG has also landed work for some of the province’s largest events, including the Alberta Winter Games (AWG) and the annual three-day WinterPlay Festival, both of which took place this February across Fort McMurray’s regional municipality of Wood Buffalo.

For the AWG, Billboard Direct produced and installed all of the event signage, including 42 sponsors’ logos, wayfinding signs, banners, concession signage, stairwell trim, free-standing cutouts of the games’ mascots, wraps for event buses and even static-cling graphics for the restroom mirrors.

“When a big event like AWG comes in to town,
we have both of our inkjet printers running and the whole staff working to get everything done,” says Tremblett. “We print the little, itty-bitty stuff all the way up to the big event signs.”

For her part, she says she continues to enjoy working at BDSG on new projects.

“It’s the best little shop in town,” Tremblett says, “and whenever our clients need vivid colours, they can rest assured they’ll be there, thanks to our printers. These machines make our life a lot easier. There’s not a lot holding us back!”

Ginny Mumm is a freelance consultant for digital inkjet printer/cutter provider Roland DGA. For more information, visit www.rolanddga.com and www.billboarddirect.ca.

 

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