Restoring lustre to the Hershey Centre

by Matthew | 27 January 2012 8:30 am

Photos courtesy Zip Signs[1]

Photos courtesy Zip Signs

By Aaron Bennink
One of the most visible landmarks in Mississauga, Ont., is the bright red main identification sign for the Hershey Centre, a sports and entertainment facility located next to Highway 403 and near Highway 401. Owned by the city and managed by SMG Canada, the 5,500-seat multipurpose arena is home to a variety of events, including Mississauga St. Michael’s Majors junior hockey games, festivals and concerts with 7,000-seat capacity.

The sign, along with others inside the venue, was conceptualized at Muller Design Group’s Toronto office and built and installed by WSI Sign Systems, based in Bolton, Ont., in time for the Hersey Centre’s opening in October 1998. Since then, the city around it has grown significantly and the expanded facility’s gymnasium, indoor soccer field, portable basketball court, gymnastics centre, two illuminated outdoor soccer pitches, three additional National Hockey League (NHL) size community ice rinks and 2,000 parking spaces have been used by some 3.5 million guests. Large audiences have turned out for Skate Canada events, the Carassauga multicultural festival and concerts by the likes of the Tragically Hip, B.B. King, the White Stripes, Green Day and Hedley.

The iconic aluminum channel letters were originally illuminated with neon. Eventually, they required extensive maintenance, refinishing and repair. By 2010, the building’s two main signs were suffering cracked lenses, weather-worn retainers and faded illumination.

When the time approached to restore them to their original lustre, the city’s managers decided—in keeping with other ‘green’ initiatives to reduce Mississauga’s carbon footprint—to use the opportunity to retrofit the letters by swapping out the neon tubing with more energy-efficient light-emitting diodes (LEDs). They issued a request for pre-qualification (RFPQ) for the job to signage contractors, with bids due by mid-November 2010 and the work anticipated to begin in June 2011.

The sign letters were reinstalled in the same location, but now will require less frequent maintenance.[2]

The sign letters were reinstalled in the same location, but now will require less frequent maintenance.

After considering the bids, the city chose to work with On Land Navigation and Design, a Toronto-based wayfinding consultancy, and Zip Signs, an exterior sign manufacturer based in Burlington, Ont. On Land’s previous clients had included such public-facing facilities as Toronto Pearson International Airport, Sunnybrook Hospital, the Toronto Zoo and Halifax Stanfield International Airport.

The challenge of this project was in how best to optimize LED performance in a sign that was built to be neon-illuminated.

Before and after
The roughly two-week job ended up taking place in September 2011. During the first week of that month, the original letters were taken down and transported to Zip’s shop. After the acrylic faces of the aluminum letters were cleaned, the signs were retrofitted by fully populating the letters with high-performance red LED modules. Finally, the signs were reinstalled at the Hershey Centre during the third week of September.

The letters were cleaned at Zip Signs’ shop in Burlington, Ont., and repopulated with LEDs.[3]

The letters were cleaned at Zip Signs’ shop in Burlington, Ont., and repopulated with LEDs.

This process resulted in greater light output than with the original neon, but with only a fraction of the energy consumption compared to the initial system. This meant the city would not only reap the satisfaction from making an effort to become more efficient and sustainable, but also find value created by massive energy savings on a yearly basis, along with significant reductions in maintenance and service costs.

Originally, the channel letters’ red neon tubes were powered by 22 neon transformers, each using roughly 450 W. The total consumption of 9,900 W was, by way of example, enough energy to power nearly 200 computers. When retrofitting the letters, on the other hand, Onland and Zip needed nearly 2,500 LED modules and 54 power supplies, each consuming merely 60 W.

So, by using more efficient modules and power supplies, the Hershey Centre letters now draw only 3,240 W from the power grid, marking a reduction of 6,660 W. This represents savings of 67 per cent compared to the previous configuration.

Forecast savings
Assuming the letters are illuminated for an average of 10 hours per day, the retrofit will add up to savings of 24,309 kWh per year. At an estimated average power rate of 10 cents per kWh, this means the Hershey Centre will save $2,430.90 per year compared to running the old neon signage.

The façade’s overhang is a difficult location to reach, so it would be extremely costly to bring in a team to service this portion of the sign on a regular basis.[4]

The façade’s overhang is a difficult location to reach, so it would be extremely costly to bring in a team to service this portion of the sign on a regular basis.

As mentioned, there are also service savings. The LED modules that were installed in this project, along with many other types available today, carry a warranty for 50,000 hours of use. This equates to about five years of hassle-free sign lighting.

There will be no need during that period to switch out the lamps, replace the ballasts or perform any other maintenance. The switch to LEDs can thus yield substantial savings in terms of service calls, compared to neon and fluorescent lighting systems that carry, on average, warranties of 10,000 to 20,000 hours.

In particular, when a sign is installed in difficult locations to reach, such as the Hershey Centre façade’s overhang, it can be extremely costly to bring in a service team and enable access to the electrical system. In any location that requires a crane, for example, even the simplest neon refurbishment or bulb changes can end up costing hundreds of dollars.

Further, LEDs are much less susceptible than other light sources to fading over time due to factors like aging and external weather conditions. The rarefied neon and other gases used in neon signs are known to ‘break down’ over time, leaving hot spots and blotches in their sign faces.

It is also common with older neon signs to experience a ‘wait period’ after they are turned on, while the gases mix in the tubes. LEDs provide more consistent illumination with the advantage of immediate on/off cycling, eliminating downtime.

Another advantage of LEDs in harsh outdoor conditions is their component fabrication actually makes them shine more brightly in colder temperatures. They run efficiently throughout the temperature range of -30 to 85 C (F), so they are suitable for all varying climates across Canada.

Aaron Bennink is director of design and marketing for Zip Signs, which recently marked its 40th anniversary in Burlington, Ont. For more information, visit www.zipsigns.com[5].

Endnotes:
  1. [Image]: http://www.signmedia.ca/wp-content/uploads/2014/02/Hershey-Article-2.jpg
  2. [Image]: http://www.signmedia.ca/wp-content/uploads/2014/02/3-Back-of-letters-post-retro-copy-2.jpg
  3. [Image]: http://www.signmedia.ca/wp-content/uploads/2014/02/6-Dismantled-letter-with-LED.jpg
  4. [Image]: http://www.signmedia.ca/wp-content/uploads/2014/02/Hershey-Article-3.jpg
  5. www.zipsigns.com: http://www.zipsigns.com

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