The company’s most recent wide-format addition is an M-Press Leopard four-colour flatbed inkjet printer.
Completing the picture
Today, RP has a dedicated staff of 108 employees across two facilities in Mississauga. The main building, dedicated to manufacturing, is supported by a 1,022-m2 (11,000-sf) warehousing and distribution centre—Canadian Impact Imaging’s former facility—a few blocks away.
“We’ve spent considerable money over the past two years on new equipment,” says Fortier. “You need to stay on top of technology all the time in this industry. That said, it’s not just about buying a printer. You need to dedicate yourself to understanding the market.”
Mazzaferro and Fortier describe RP as a fully integrated print service provider (PSP), specializing in promotional marketing, large-format digital printing, direct mail and print-on-demand applications. Clients’ multi-component projects may start at the creative engineering stage, then move on to production—i.e. lithographic, digital or large-format printing—in all of the manufacturing departments, followed by finishing, bindery, kitting and/or fulfilment.
Within this mix, large-format is the fastest-growing division. And in the next three years, Mazzaferro predicts it will become the company’s largest source of revenue.
“Our goal is to make better use of our current roster of services,” he says. “Our biggest advantage is being able to do everything in-house, which means we can be quick. We have the equipment and we can run more shifts when we need to.”
“We’re a one-stop shop, but only in support of our core competencies,” says Fortier. “We can handle full POP campaigns, printing posters, banners and shelf talkers, kitting them and shipping them, all from under one roof. There’s not a lot we can’t do.”
