Sign industry poised for big rebound in Q3: ISA report

by | 21 October 2020 2:59 pm

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the U.S. economy is expected to come roaring back with a 33 per cent gross domestic product (GDP) gain in the third quarter. [1]

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the U.S. economy is expected to come roaring back with a 33 per cent gross domestic product (GDP) gain in the third quarter.

According to the International Sign Association’s (ISA’s) Sign Industry Quarterly Economic Report for the second quarter, the U.S. economy is expected to come roaring back with a 33 per cent gross domestic product (GDP) gain in the third quarter.

The report shows the growth will fade to 3.7 per cent in the fourth quarter as catch-up spending wanes, fiscal support dissipates, and COVID-19 infections remain high. Overall, 2020 will feature a 3.7 per cent contraction in GDP.

Globally the rebound is much more uneven. The world GDP is expected to fall 4.8 per cent in 2020, its steepest decline since 1946.

The report, which is sponsored by the National Association of Sign Supply Distributors (NASSD), assesses four segments of the industry: two supplier markets (printing and electrical/digital signage) and two end markets (electric/digital signage and architectural signage). It also forecasts commodities.

Highlights of the report include:

Endnotes:
  1. [Image]: https://www.signmedia.ca/wp-content/uploads/2020/07/SY_ISAReportShows-F.jpg

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