The podcast, ‘Rise and Signs,’ co-hosted by Matthew Lavery from Spectra Signs, brings guests from all over North America, giving them a voice for the industry and providing inspiration for people to get involved on all levels.
As companies find novel ways to communicate with their clients and connect with community members, young professionals of the sign industry have joined forces to produce a podcast as a way to bring people together in the era of social distancing.
The podcast, ‘Rise and Signs,’ co-hosted by Matthew Lavery from Spectra Signs and Ellen Dyar, Adam Yorston, and Joe Lupton from Yorston & Associates, brings guests from all over North America, giving them a voice for the industry and providing inspiration for people to get involved on all levels.
“About a year ago at Yorston & Associates, we started seeing a strong desire for digital connection, efficient training, and microsessions, said Ellen Dyar from Yorston & Associates and co-ordinator of ‘Rise and Signs.’ “We consulted our distributor partners and customers to develop solutions focused on content. We were off to a good start, and it continued to be a work in progress.
“When the industry became shocked by recent events, and we found ourselves in the midst of a pandemic that challenged our day-to-day business operations, we immediately called our team together from all over the country,” she added.
Dyar said the team knew they needed to act quickly, and they had to focus on creating sign-related content as well as its accumulation, not perfection. They had to concentrate on producing content the industry wanted.
“This approach led to incredible feedback and weeks of interviews with industry influencers, live streams, pre-recorded trainings, distributor video conferences, a morning podcast, and much more,” noted Dyar. “The journey has been intense, but we look forward to the next great piece of sign-industry content we can produce on the next great platform.”
‘Rise and Signs’ is available every Friday morning on Facebook, Twitter, LinkedIn, and YouTube.
