Controlled growth
The focus on installation has allowed AIP to expand its services to include detailed site surveys, product advice and production quality/yield control.
“Initially, the gap I noticed in this industry before was with responsiveness,” Iacobelli says. “We make sure to get back to clients right away. All of our installers have smartphones, so we communicate quickly and visually while on installs.”
When working for the Greater Toronto Airport Authority (GTAA) at Pearson International Airport, for example, AIP designed patented ‘dog collars’ that enabled wide-format graphics to be wrapped around the airport’s architectural columns without being directly adhered to the building’s surfaces. Previously, there had been no way to use the space for out-of-home (OOH) advertising.
Strength of the team
AIP employs six in-house 3M-preferred graphics installers, including Iacobelli himself. Each of them also works as a project manager. In addition to the installers, AIP’s offices are staffed by customer service representatives (CSRs).
During the summer of 2015, AIP installed a large variety of graphics for the Toronto Pan Am and Parapan Am Games, including 55,742 m2 (600,000 sf) of scrim banners, all while completing a 500-store graphic rollout across the country for Canadian Tire.
Looking ahead
Over time, AIP has moved into different facilities mirroring its growth. It moved to its current headquarters (HQ) in late 2015, to take advantage of a drive-in bay door for scissor lifts and other large equipment.
Now, as the company looks to the future, its goal is to continue accepting new types of challenges.
A #WarmWishes Wrap
Completely delinquent.