Licking one’s lips
The statues comprised 16 layers of MDF, which were cut one by one using a computer numerical control (CNC) router and stacked onto each other back to front.
Following the initial concert tease and official announcement, the statues eventually made their way to the Burl’s Creek Event Grounds where they were displayed during the concert event. North Marketing Solutions received numerous inquiries throughout the campaign from eager fans, businesses, and charities all wanting to know how they could get their hands on one for their own use.
North Marketing Solutions started as a large-format printing company mainly serving the experiential marketing and retail industry across Canada. With its clients demanding more custom-fabricated displays and signage, they adapted by opening a fabrication company called North Design Build. Each job starts with a design, which typically includes a computer-aided design (CAD) drawing and 3D model. The advantage of North Marketing Solutions’ process is its clients are able to see exactly what the end product will look like—even before it is produced. The shop’s in-house fabrication capabilities include plastic, wood, and metal, as well as a range of other unique materials and processes. Combining these with the company’s printing capabilities, it can produce virtually any display imaginable.
North Marketing Solutions’ is somewhat of a ‘fun factory.’ According to the company’s director and owner, every day is different as clients continuously challenge them with unusual and surprisingly unique ideas for displaying their brands. The company is regularly creating things that are awe-inspiring, attract attention, and create a positive experience for consumers. The office is constantly populated with things that bring the team joy. Vending machines and teeter-totters (from old campaigns) fill the lobby area and are a fun way to brighten up the day. North Marketing Solutions is in the business of making consumers excited about the brands it represents, and the team cannot see themselves doing anything else.
Kenneth Tschernow is the head of North Marketing Solutions and North Design Systems Inc. He oversees the company’s unique and talented team to great success. His skill as a leader is in identifying and growing individual needs and strengths for both clients and teammates, which leads to cutting-edge collaborations and work within the industry. Tschernow’s background in global print marketing and digital communications, along with his understanding of corporate branding, gives clients the competitive edge to compete and succeed on a global scale. He can be reached via e-mail at kennetht@northmarketing.ca.
With an eye for detail, phenomenal work experience, and an educational background in business, art history, and writing, Hallie Gordon brings a unique blend of organizational, creative, and financial skills to North Marketing Solutions and North Design Systems Inc. She ensures the company’s back end runs efficiently with an appreciation and collaboration for the front-end design work achieved by the team. Gordon is a graduate of the University of Western Ontario and George Brown College in Toronto and can be reached via e-mail at hallie@northmarketing.ca.
