With technology playing such a prominent role in our lives, even more since the pandemic, businesses are using digital signage in their storefronts everywhere.
Digital signage
Digital signage is the future. With technology playing such a prominent role in our lives, even more so since the pandemic, businesses are using digital signage in their storefronts everywhere lately.
A powerful and versatile tool used to meet the unique demands of customers, digital signage conveys important messaging like in-store specials and promotions and can be used to advertise directly to clients at the point of purchase.
Digital signage can be used to influence customer behaviours through eye-catching displays that showcase brands, products, and services.
There are several reasons why digital signage is beneficial for a business, and it’s a story worth telling your customers.
Attention grabbing
Digital signs are flashy, and that is a good thing. Signs need to be noticed—that’s the whole point. The digital interface is used to influence customer behaviours through eye-catching displays that showcase brands, products, and services. In today’s day and age, technology is essential for a business to grab their customer’s attention. Digital signage literally flashes the message in their faces!
Cost efficient
Some may think digital signage is too expensive when, in reality, it can save a business money. That’s right, a business can have a sign that’s flashier and more attention-grabbing for less money.
When investing in digital signs, remind clients their business is making information available via digital messaging, saving them money by reducing the costs that come from traditional campaigns. No more spending on printing and distribution! If a promotion has ended, the signage does not have to be thrown away as the message can just be digitally adjusted.
Extremely versatile
As everyone in this industry knows, digital signage is very versatile as it is one of the most customizable forms of signage and offers a virtual guarantee that the target audience will see the message.
As mentioned above, the message can be changed frequently without having to create a new sign, providing a business with more freedom in their communication with customers.
Digital signage is easy to control and can be modified quickly to blend into virtually any environment. It really makes life easier for businesses. And that’s a message they need to hear.
Boosts profit margins
Another thing worth pointing out to potential clients is that digital signage provides an additional revenue stream for business owners as it is proven to drive sales and boost profit margins.
Consider sharing the simple example of digital ‘open’ signs. These work great because people can see from across the street that stores are open, attracting them to come inside. Even with promotions, if there is a two-for-one deal flashing at a store, customers will see it from afar and may feel inclined to walk in to take advantage of the deal. The business is almost guaranteed to profit from using this type of signage. If digital is part of your shop’s offerings, don’t hesitate to encourage customers to make it part of their marketing strategy. Indeed, digital signage is crucial for a business to progress in this ever-changing world.
Boris Kaminsky is vice-president of sales and marketing for Gregory Signs and Steel Art Signs, based in Richmond Hill, Ont.
