Signage trends to get a business noticed

by carly_mchugh | 10 June 2022 7:57 pm

By Boris Kaminsky

Signage can make or break a company, so it needs to be applied strategically. Researching and following signage trends can make a huge difference to a company’s success. So when clients reach out to you for advice on how best to get noticed, consider sharing the following hottest trends for 2022.

Colourful minimalism

Minimalism and simplicity were strong trends in the signage world last year and that hasn’t changed for 2022, if anything, that trend has accelerated. Not only are clean and simple signs popular, but signage that is bright and colourful is now in, too. Suggest to customers their signage needs to be loud, but still professional.

Serif fonts for nostalgic purposes

Not to be mistaken with sans-serif fonts (the complete opposite), serif fonts are expressive and decorative at the beginning and end of each letter, making for an old-fashioned and nostalgic look.

Nostalgia is in right now. You could say society is a little obsessed with it. Nostalgia is a great thing because it provides a sense of comfort and connection.

By using serif fonts and making signs a little more retro, your clients can make a connection with people in today’s day and age. Nostalgia allows people to feel safe. What business owner doesn’t want people to feel that way with their company? Advise clients to try this style of signage this year for a retro look that is bound to turn heads.

Geometrical symmetry

Continuing with the idea of comfort, people appreciate signage that is easy on the eyes in the sense of geometrical symmetry. In a world of chaos and loud marketing coming at everyone left and right, people find comfort in the signs that feel familiar and offer a calming effect.

In previous years, abstract signs were usually the ones trending. However, due to the barrage of ads popping up daily on people’s mobile devices, the trends now favour straightforward signage that looks clean and professional. Ask your design department to create designs that feature simple logos and geometrical shapes which could help gravitate people towards a brand.

This trend could go hand-in-hand with the minimalistic approach previously mentioned—clean and simple is always a safe bet in the professional world.

Incorporating QR Codes

If we can take anything out of last year, it’s the use of QR codes. The pandemic has brought QR codes back with almost every business using one. People feel most comfortable getting information on their own devices nowadays, and QR codes are a fantastic means of sharing information in a safe way with no contact.

That said, what do QR codes have to do with signage? Everything! When most people think of signage, they think of big outdoor signs and logos, but signage can be big or small, indoor or outdoor, and QR codes can be included on almost any of them.

QR codes are ideal to use on digital signage where they can be changed and updated with ease and allow businesses the opportunity to share all kinds of information about a business at various times. Customers should be aware that if a QR code is linked to a website indefinitely, then it can be incorporated onto signs in stores or offices. QR codes are not going anywhere anytime soon, so tell clients to take advantage of this incredible trend and share a large amount of information with their audience with just a small code located somewhere on the signage.

Digital signage

Digital signage is the future. With technology playing such a prominent role in our lives, even more so since the pandemic, businesses are using digital signage in their storefronts everywhere lately.

A powerful and versatile tool used to meet the unique demands of customers, digital signage conveys important messaging like in-store specials and promotions and can be used to advertise directly to clients at the point of purchase.

Digital signage can be used to influence customer behaviours through eye-catching displays that showcase brands, products, and services.

There are several reasons why digital signage is beneficial for a business, and it’s a story worth telling your customers. 

Attention grabbing

Digital signs are flashy, and that is a good thing. Signs need to be noticed—that’s the whole point. The digital interface is used to influence customer behaviours through eye-catching displays that showcase brands, products, and services. In today’s day and age, technology is essential for a business to grab their customer’s attention. Digital signage literally flashes the message in their faces! 

Cost efficient

Some may think digital signage is too expensive when, in reality, it can save a business money. That’s right, a business can have a sign that’s flashier and more attention-grabbing for less money.

When investing in digital signs, remind clients their business is making information available via digital messaging, saving them money by reducing the costs that come from traditional campaigns. No more spending on printing and distribution! If a promotion has ended, the signage does not have to be thrown away as the message can just be digitally adjusted. 

Extremely versatile

As everyone in this industry knows, digital signage is very versatile as it is one of the most customizable forms of signage and offers a virtual guarantee that the target audience will see the message.

As mentioned above, the message can be changed frequently without having to create a new sign, providing a business with more freedom in their communication with customers.

Digital signage is easy to control and can be modified quickly to blend into virtually any environment. It really makes life easier for businesses. And that’s a message they need to hear. 

Boosts profit margins

Another thing worth pointing out to potential clients is that digital signage provides an additional revenue stream for business owners as it is proven to drive sales and boost profit margins.

Consider sharing the simple example of digital ‘open’ signs. These work great because people can see from across the street that stores are open, attracting them to come inside. Even with promotions, if there is a two-for-one deal flashing at a store, customers will see it from afar and may feel inclined to walk in to take advantage of the deal. The business is almost guaranteed to profit from using this type of signage. If digital is part of your shop’s offerings, don’t hesitate to encourage customers to make it part of their marketing strategy. Indeed, digital signage is crucial for a business to progress in this ever-changing world.

Boris Kaminsky is vice-president of sales and marketing for Gregory Signs and Steel Art Signs, based in Richmond Hill, Ont.

Source URL: https://www.signmedia.ca/signage-trends-get-business-noticed/

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