Toronto-based out-of-home (OOH) advertising firm Cieslok Media recently switched to Scala software from Dot2Dot Communications to manage its growing number of digital billboards across Canada.
In the past few months, Cieslok has not only installed new light-emitting diode (LED) billboards, but also upgraded some of its existing digital displays and converted other static boards. The new software can handle full-motion high-definition (HD) videos and complicated scripts to support two-way interaction.
“We pride ourselves on delivering the best media assets, amplifying brands’ messages and captivating audiences,” says Jörg Cieslok, president and CEO. “As we increased our inventory, it became clear we needed a cutting-edge platform to support advertisers.”
