Photo courtesy Lyle Bunn
The Digital Signage Experts Group (DSEG) has partnered with Canadian industry consultant Lyle Bunn to make Speed II, the second version of his digital signage business training program, available online for self-paced learning.
Based in Brighton, Ont., Bunn (pictured) has developed and updated the four-hour educational program to help both technology suppliers and project team members focus on the specific elements needed to make digital signage successful.
“Speed II illustrates the interrelationship of these elements in the highly informative and information-rich manner for which Lyle—who has advised on hundreds of projects—is already well-known,” says Alan Brawn, DSEG’s chair. “The business focus makes it an excellent complement to current DSEG training programs, which focus more on the technological aspects of digital signage.”
The program comprises nine ‘chapters,’ covering digital signage uses, objectives, content strategies, network design, financial considerations, analytics, metrics, advertising revenues and return on investment (ROI).
