This collaboration underscores the importance of integrated programmatic advertising strategies across multiple digital channels. Photo courtesy Bell Media
StackAdapt, a multi-channel programmatic advertising platform, and Bell Media, a leading Canadian media and entertainment company, have partnered to integrate Bell Media’s premium inventory into StackAdapt’s platform. The collaboration focuses on expanding digital out-of-home (DOOH) advertising opportunities alongside Connected TV (CTV), display, video, and audio channels.
With the growing demand for DOOH and CTV in Canada, the partnership aims to provide agencies and brands streamlined access to Bell Media’s diverse digital assets, offering greater precision in targeting audiences nationwide. This includes Bell Media’s expanding DOOH network, which is expected to grow significantly in the coming years.
“Partnering with Bell Media amplifies our mission to offer premium, accessible inventory to Canadian advertisers across all channels,” said Greg Joseph, vice-president of Inventory Development at StackAdapt. “Together, we’re strengthening Canada’s programmatic ecosystem and empowering advertisers with the tools to engage audiences in meaningful ways.”
Bell Media is positioning itself as a leader in Canada’s digital and connected TV landscape, focusing on meeting advertisers’ evolving needs. The company anticipates a 350 per cent increase in CTV inventory by 2025 and is expanding its DOOH footprint as part of this broader strategy.
“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the needs of advertisers,” said Sabrina Segal, director of Advanced Advertising and National Sales at Bell Media. “This collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets, including DOOH, to make an impact in a competitive digital landscape.”
As part of the integration, StackAdapt’s platform will enable advertisers to tap into Bell Media’s DOOH assets. This aligns with the growing trend of programmatic DOOH advertising, where data-driven, real-time capabilities allow for more targeted and efficient campaign execution.
“Gaining access to Bell Media’s inventory through StackAdapt has enabled us to expand our CTV reach and revitalize our campaigns for increased growth and audience reach,” said David Olynyk, Managing Director at Evolve. “The integration of DOOH alongside CTV allows us to deliver more targeted campaigns to Canadian audiences with better efficiency.”
This collaboration underscores the importance of integrated programmatic advertising strategies across multiple digital channels. The partnership also positions both companies to play a significant role in shaping the future of the Canadian advertising landscape.
