Stingray, a music, media, and technology company, declared a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. Photo courtesy Stingray
Stingray, a music, media, and technology company, announced a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada.
The Stingray Retail Media Network enables advertisers to reach and connect with principal shoppers at point-of-sale across a growing variety of retail verticals. The hyper-relevant brand messaging complements the physical shopping experience, informing consumers of relevant products and services while providing advertisers the ability to reach a composition of principal shoppers through contextually relevant audio messages.
“We are delighted to be partnering with Stingray and to bring our insights expertise to its Retail Media Network,” said Dave Scholz, executive vice-president of Leger. “I am confident that our innovative methodology and cutting-edge polling will enable Stingray to better quantify the value of their retail-based audio advertising campaigns.”
“We are thrilled to join forces with Leger, Canada’s leading quantitative market research firm, to demonstrate the full impact that this new retail media channel can deliver to brands looking to reach millions of daily Canadian shoppers that are literally aisles away from their products,” said Ryan Fuss, senior vice-president, Global Media Solutions of Stingray.
