Substrate execs take on new roles

featured1Wide-format graphic substrate manufacturer Ultraflex Systems has promoted John Mitchell (pictured, left) to vice-president (VP) of sales for North America and Matt Loede (pictured, right) to director of marketing and product development.

Mitchell joined the company in 2013 and, as Canadian sales representative, increased its sales in this country by 30 per cent by restructuring warehousing, increasing fulfilment and improving efficiency of operations. He has 25 years’ experience in the graphics industry.

Loede began his career at Ultraflex as a marketing intern and rose to inside sales representative, territory manager, product marketing manager and director of product development. In his new role, he will combine product development with marketing to enhance sales.

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