Once the design was complete, the graphics were printed onto a 3M Controltac Graphic Film IJ180-10, using a legacy large-format printer at Turbo Images’ Quebec facility.
Fleet graphics get noticed
The vehicle wrap is highly noticeable, and so everywhere the trailer travels, people stop to admire it, take photos, and ask about the work. In fact, when the project had just been completed and the team was shooting a video to record the finished product, passersby would pull over to take pictures, too.
The trailer is now being used by Speedy Transport as part of its fleet, and has already travelled across major cities and highways in Canada and the U.S. As a result, this iconic tribute has been seen by thousands of people since its completion in May 2020.
The response to wraps by onlookers is an example of how effective fleet graphics advertising can be. Data from the American Trucking Associations shows an intra-city truck can generate up to 16 million impressions per year, and that 98 per cent of people who saw a vehicle graphic said it created a positive company image. Of course, this is only the case if the graphics and the materials are of superior quality and the installation is seamless. A fleet wrap that is poorly designed, cracked, or peeling will have the opposite effect.
The finished wrap was installed by trained and certified staff at Turbo Images’ Mississauga, Ont., facility.
Speedy Transport’s Kobe Bryant tribute needed to stand the test of time, which is why the company turned to Turbo Images for creative design, expert production and installation, and the confidence of knowing the best products were used throughout.
The quality of graphics matters. The manufacturer’s expertise matters. The installer’s ability matters. The ongoing maintenance matters. It takes multi-faceted expertise to ensure a job is well-done—and that was the result for Speedy Transport with this stunning wrap.
Charles Veilleux is the vice-president of sales and marketing at Turbo Images. He can be reached at charles.veilleux@turbo-images.com. For more information, visit www.turbo-images.com.
Sarah M. Davis is a senior graphic designer at Turbo Studio. She can be reached at sarah@turbo-studio.com. To learn more, visit turbo-studio.com.
