Tag Archives: Ad Campaign

How to make an outstanding impression that lasts

9 April 2024

The strategic use of programmatic digital-out-of-home (pDOOH) advertising has become a game changer for brands looking to drive awareness, traffic, and purchase intent.

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Interactive ads encourage genuine connections to Toronto’s Billy Bishop airport

25 September 2023

Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub.

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Fan sign ad campaign reinforces GO’s bond with Toronto Blue Jays

11 September 2023

GO Transit has teamed up with Toronto Blue Jays fans for their latest ad campaign, which features an array of homemade signs showing support for the team.

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Creating the most cohesive package for your clients

23 September 2021

Every company wants to be able to say they got the most bang for their buck when it comes to investing in advertising. Proof of placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for.

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Ikea transit shelter ad keeps commuters warm

3 March 2017

Astral Out-of-Home is promoting Ikea Canada’s seasonal Market Hall product lines with a new transit shelter poster on Toronto’s King Street West that warms up whenever someone stands in front of it.

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Denim graphics promote cancer fundraiser

7 May 2015

For the second consecutive year, Montreal-based out-of-home (OOH) advertising firm Zoom Media Canada has created a new campaign for National Denim Day, which raises funds for breast cancer research.

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc	never	AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO	session	OpenX sets this cookie to avoid the repeated display of the same ad.
OAID	1 year	Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Cookie	Duration	Description
CTK	5 years	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen	3 minutes	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.