The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.
PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops Airport is an important regional connector in Western Canada, owned by the Kamloops Airport Authority Society…
National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to a company press release. Marketers can leverage NCMx to execute audience-matching against geographic, behavioral, and contextual…
Stingray, a music, media, and technology company, announced a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. The Stingray Retail Media Network enables advertisers to reach and connect with principal shoppers at point-of-sale across a growing variety of retail verticals. The hyper-relevant…
An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…
Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting a billboard business known as Great Outdoor Advertising. “I used to be in the billboard business, mostly large scale, hand-painted third-party murals in downtown Toronto, from 1994 until 2000,” Morren told blogTO in the report. Morren sold the billboard business…
Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). “We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. “There’s never been a more promising time to be in the out-of-home industry, and we look forward to…
Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres….
Vendo Media, a provider within Canada’s out-of-home (OOH) industry, has announced an exclusive national sales representation of Action Media’s outdoor digital assets. Additionally, Action Media’s assets are now available on all Canadian programmatic platforms through Vendo Media. Action Media will continue to handle all local sales. Action Media’s assets include 10-plus digital faces across Muskoka,…
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