Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).
The global market for digital signage and professional flat-panel displays continues to grow, but consumer-grade TVs are posing significant competition for commercial-grade products, according to market research firm IHS Technology.
Through an out-of-home (OOH) initiative that is reportedly the first of its kind in North America, RCC Media is expanding its presence in Vaughan, Ont., by offering pylon signs to city-owned facilities at no charge, in return for the right to convert existing static billboards to digital.
The Ontario Lottery and Gaming Corporation (OLG), a provincial agency responsible for casino, slot, lottery, Internet and charitable gaming, has undergone a significant transformation since it began to embrace digital signage 10 years ago.
As Montreal-based Newad celebrates its 20th anniversary, the out-of-home (OOH) advertising firm has reached a new milestone, exceeding 75 million impressions through 40,000 signs in more than 5,000 establishments across Canada.
Wide-format printer/cutter vendor Mutoh America has made changes to its advertising, marketing and sales departments, promoting David Conrad to director of sales and marketing and Michelle Johnson to advertising and events manager.
Captivate, which operates digital signage screens in office tower’s elevators and lobbies, has hired former Digital Place-based Advertising Association (DPAA) president Suzanne La Forgia as vice-president (VP) of advertising sales.
A recent study by the Canadian Out-of-Home Measurement Bureau (COMB) reveals its member companies in the out-of-home (OOH) advertising industry are delivering 98.1 per cent accurate circulation data to ad buyers and their clients.
As new studies reveal how out-of-home (OOH) advertising captures the public’s attention and can influence shoppers’ purchasing decisions, it should come as no surprise year-to-year revenue continues to grow.
Astral Out of Home, a division of Bell Media, has announced the Western Canada, Toronto and Montreal winners of its sixth annual Carte Blanche for Creatives competition, which honours ad agencies for submitting innovative out-of-home (OOH) ad concepts.
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