In June, Canadian advertising firm Astral Out-of-Home, a division of Bell Media, announced the debut of a gigantic digital screen near Toronto’s Yonge-Dundas Square (already a hub for signage of all kinds, having been designated by the municipal government as one of the city’s special sign districts).
Astral Out-of-Home has introduced Canada’s longest horizontal full-motion digital display—measuring more than 7.9 m (26 ft) high and 57.3 (188 ft) long—atop the former Hard Rock Café in downtown Toronto, facing Yonge-Dundas Square.
Astral Out of Home, a division of Bell Media, has announced the winners of its annual Carte Blanche for Creatives out-of-home (OOH) competition, for which participants across Canada were asked to create an original digital billboard ad for one of their clients.
Bell Media has expanded Astral Out-of-Home president Karine Moses’ role as vice-president (VP) of sales for all of its properties in Quebec, while also appointing Debbie Drutz VP of sales for Astral.
Astral Out-of-Home is promoting Ikea Canada’s seasonal Market Hall product lines with a new transit shelter poster on Toronto’s King Street West that warms up whenever someone stands in front of it.
Astral Out of Home is deploying 50 new backlit digital posters in Montreal’s subway system, bringing the total number of faces in its digital underground network—which already reached three stations—to 99.
Canadian outdoor advertising firm Astral Out-of-Home has launched Momentum, a new service that allows digital out-of-home (DOOH) ad campaigns’ messages to be adapted based on real-time data and current events.
Astral Out-of-Home, a division of Bell Media, transformed Toronto transit shelters and a billboard with ‘special execution’ additions to promote CTV’s Sept. 21 premiere of the TV series Designated Survivor, starring Canadian actor Kiefer Sutherland.
This month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band’s farewell tour.
Astral Out of Home, a division of Bell Media, has been named the exclusive out-of-home (OOH) advertising operator for Toronto’s Pearson International Airport, securing the rights for both in-terminal and non-terminal concessions.
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