StackAdapt, a programmatic advertising platform, has partnered with Bell Media to integrate its premium digital inventory into StackAdapt’s platform, offering enhanced targeting capabilities across Canada’s advertising landscape.
Bell Media Inc. has completed its purchase of OUTFRONT Media Inc.’s Canadian operations for C$410 million in cash, with a requirement to divest nearly 700 displays in Ontario and Quebec.
Out-of-home (OOH) solutions provider Astral has renewed its long-standing, exclusive partnership with Transgesco, the subsidiary which manages advertising operations for the Societe de Transport de Montreal (STM).
Astral, Bell Media’s out-of-home (OOH) advertising business, has unveiled what are reportedly Canada’s largest highway digital billboards. The two 17 x 8.5-m (56 x 28-ft) faces stand beside Toronto’s Gardiner Expressway, near Exhibition Place.
Astral Out of Home, a division of Bell Media, has announced the winners of its annual Carte Blanche for Creatives out-of-home (OOH) competition, for which participants across Canada were asked to create an original digital billboard ad for one of their clients.
Bell Media has expanded Astral Out-of-Home president Karine Moses’ role as vice-president (VP) of sales for all of its properties in Quebec, while also appointing Debbie Drutz VP of sales for Astral.
Astral Out-of-Home, a division of Bell Media, transformed Toronto transit shelters and a billboard with ‘special execution’ additions to promote CTV’s Sept. 21 premiere of the TV series Designated Survivor, starring Canadian actor Kiefer Sutherland.
Astral Out of Home, a division of Bell Media, has been named the exclusive out-of-home (OOH) advertising operator for Toronto’s Pearson International Airport, securing the rights for both in-terminal and non-terminal concessions.
Bell Media has appointed Karine Moses president of Astral Out of Home. She will begin on July 4, based in Montreal, and succeeds Luc Quétel, who has decided to pursue new business and personal opportunities.
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