Last week, body and hair care brand Dove unveiled a new billboard as part of its Self Esteem Project, to help illustrate the harm of cosmetic injectables for teens.
Corona Canada recently launched a plastic-collecting billboard project, to help reduce the amount of waste in the St. Lawrence River near Boucherville, Que.
An 8-m (26.2-ft) digital sign can return to a parking lot near 109 Street and Jasper Avenue in central Edmonton, after the city initially cancelled its permit due to concerns over light streaming into nearby buildings.
Toronto city council recently approved an area-specific amendment to its sign bylaw, to allow several oversized billboards to go up around the city, including one near Leslie Street and the 401.
Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face…
Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting a billboard business known as Great Outdoor Advertising. “I used to be in the billboard business, mostly large scale, hand-painted third-party murals in downtown Toronto, from 1994 until 2000,” Morren told blogTO in the report. Morren sold the billboard business…
Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). “We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. “There’s never been a more promising time to be in the out-of-home industry, and we look forward to…
Vendo Media, a provider within Canada’s out-of-home (OOH) industry, has announced an exclusive national sales representation of Action Media’s outdoor digital assets. Additionally, Action Media’s assets are now available on all Canadian programmatic platforms through Vendo Media. Action Media will continue to handle all local sales. Action Media’s assets include 10-plus digital faces across Muskoka,…
A Toronto belly dancer, Gabriela Carnovale, heard about a man in the U.S., John Pogachar, who started putting up billboards that just say “LOVE” on them, and decided to do the same. According to a news report on blogto.com, “Love on Every Billboard” started in 2018 with two billboards in Spokane, Washington and has now…
Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.
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