Back in the 1990s, the sign industry was primarily an analog world. Today, the graphics Cameron Hackl designs at The Sign Cellar are almost entirely digital and can be applied to a range of products.
Attendees of last summer’s Montreal International Jazz Festival were introduced to Hyundai’s new electric vehicle by way of a fully branded environment built by PNH Solutions, a large-format print service provider (PSP) and custom hardware supplier.
Trade show exhibits and other branded spaces are being enhanced today with printed flooring. Unrelated to the printing and lamination of graphics on vinyl films that are then adhered to an existing floor, this is a more durable option that can accent or highlight points of interest.
With all of the constant discussion of how new, digital technologies continue to redefine the sign and graphics industry, it may be easy to lose sight of a much larger trend that is now upending the way design is taught and practised in the industry and, for that matter, how sign shops present themselves to clients.
Over the past few years, many independent sign shop owners have reassessed their position in an ever-changing and highly competitive marketplace. If they are no longer able to clearly define their target market, name their direct competitors or position themselves strategically within the industry, especially, it may be time to revisit their approach.
Exhibitry is ever-changing, often mirroring advances that have been embraced in other industries and in society as a whole. This can certainly be seen in the twists, turns and leaps that the exhibit design and fabrication sector has made in the last 50 years.
Swiss watchmaker Hublot recently unveiled the official countdown clock for the 2018 Fédération Internationale de Football Association (FIFA) World Cup in Russia. The structure is installed on Manezhaya Square in the centre of Moscow.
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