Broadsign has introduced an AI-powered tool to automate ad categorization and approval in its out-of-home (OOH) platform, reducing manual review time for media owners handling programmatic bids.
A new report on the state of static out-of-home (OOH) looks at the challenges, opportunities, and future predictions of this legacy advertising medium.
Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…
Digital-out-of-home (DOOH) marketing technology developer Broadsign has partnered with DOOHX to launch a new programmatic DOOH training and certification program.
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Swiftmile, a pioneer in micromobility charging infrastructure and technology, announced it has enlisted Montreal-based Broadsign as the technology partner for its new global micromobility advertising network.
Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network.
Verizon Media and Broadsign have partnered to directly integrate the former’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform (SSP).
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