In light of the recent FIFA World Cup, Frito Lay Canada spearheaded two mural installations to highlight the country’s ongoing relationship with the game of soccer.
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INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group.
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Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…
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Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…
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The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery. Broadsign for SoC arrives as advertiser interest in OOH continues…
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Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K holographic interface—launched on Dec. 1 in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-year-old and Black Label Scotch Whisky. From Dec. 1, 2021, to Jan. 3, 2022, the campaign—activated by PORTL content specialists in Canada, MOUSE 3D DIGITAL—hopes to…
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The City of Peterborough is partnering up with Hellmann’s Canada to launch an out-of-home (OOH) campaign and turning half of the city’s waste collection vehicles into mobile advertisements. On average, 58 per cent of the food produced in Canada ends up being thrown away. The trucks carry a creative message from Hellmann’s suggesting these trucks…
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Dairy Farmers of Canada (DFC) launched the latest evolution of its Dairy Farming Forward campaign which will see in-store signage placements countrywide.
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Pattison Outdoor Advertising has introduced Barrie Transit to its extensive portfolio.
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Sign Media Canada has started an exciting Instagram campaign—#showoffyoursigns—for vehicle graphics installers.
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