In the world of digital out-of-home (DOOH) advertising, a gap exists between advertising creatives and media buyers.
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As today’s out-of-home advertising sphere continues to evolve, brands have even more opportunities to stand out from their competitors.
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The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
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Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape. Talon Outdoor…
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New rules for election signs in London, Ontario has led to confusion of what’s allowed, which can affect tactics on the ground. According to a news report from CBC news, London city hall passed a new sign bylaw earlier this year requiring election signs from the same candidate to be at least 100 m (328…
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Mednow, a Toronto-based digital pharmacy, has launched its first national campaign to build awareness to switch from more traditional, brick-and-mortar businesses to digital pharmacies. The Mednow campaign is taking place on TV, airing on CBC, CTV, HGTV and CP24. OOH, including billboards throughout the GTA and transit ads on Toronto’s Yonge-University subway line, showcase busy…
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Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…
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Vistar Media, a global provider of software for digital out-of-home (DOOH), declared exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1462 individual advertisers, representing roughly $200M in programmatic billings. The Vistar demand-side platform (DSP) manages the largest single share of programmatic OOH dollars transacted globally and is the…
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An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…
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Outfront Media Inc., has partnered with real estate investment trust company RioCan to create high-tech advertising installations in the reimagined Yonge Sheppard Centre (Toronto).
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