Tag Archives: Cannes Lions

McDonald’s Canada billboards win international OOH award

5 July 2018

McDonald’s Restaurants of Canada’s ‘Follow the Arches’ out-of-home (OOH) campaign won the Grand Prix in the outdoor category of last month’s Cannes Lions International Advertising Festival of Creativity.

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Mark’s digital signage campaign wins international award

11 July 2016

Last month, Canadian clothing retailer Mark’s won bronze in the creative data category of the Cannes Lions awards for its digital poster and billboard campaign, ‘The Colder It Gets,’ which displayed promotions based on real-time winter weather data.

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