In the booming cannabis industry, Garden Variety’s new Winnipeg store is lighting up the dispensary scene. With its sleek fixtures, woodgrain-textured interiors, and friendly environment, the shop exudes a functional yet luxe vibe.
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With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.
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Design files can entail many potential issues, but the primary formatting problem for channel letter artwork, typically, is when the client submits a rasterized or bitmap file and assumes it will be acceptable for the production department. While such a file might help the signmaker visualize the client’s concept, it will not be usable for fabrication purposes.
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Direct Sign Wholesale, which manufactures and wholesales channel letter signage, has promoted financial and purchasing manager Andy Shannon to director of project management. He has worked for the company for more than four years at two different times.
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