Drive down any main street in North America and you will notice the domination of brands integrated into the architecture.
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As the economy begins to right itself, demand for vehicle wraps—both personal and commercial—has never been stronger. Offering more design and finish options than a paint job, vinyl wrap has overtaken the market as the favoured medium for corporate advertising.
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Whether it is marketing collateral, packaging, or displays, brand colours must always match. Just a few years ago, one could have walked through a wide-format trade show with only a few (if any) colour management vendors
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For a long time, colour management was only seldom used in large-format printing. Sign shop personnel would linearize and then send their cyan, magenta, yellow and key/black (CMYK) jobs to their digital printers.
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‘Placemaking’ is the act of making
a space one’s own. This may seem obvious and logical with relation to people in their homes, but it becomes more of a challenging task for graphic designers, signmakers, architects, planners and other designers when it is applied to public spaces, large workplaces, hospitals, educational environments and large transportation hubs like airports.
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