One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling and labour.
|
In 2016, online media accounted for 47 per cent of all Canadian advertising revenues. Most other paid media have experienced a decline in their ad revenues due to the overall shift toward online spending. One notable exception, however, is out-of-home (OOH) advertising, which has continued to experience at least modest growth year-over-year.
|
The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.
|
Digital signage can be found almost everywhere today. According to research by ElectroniCast Consultants, the value of the worldwide digital signage display market—including all associated hardware, software and application-specific services—reached US$17.6 billion in 2016.
|
Finding success in the rapidly growing medium of digital signage is a little bit like skydiving: while it may be a fun, exhilarating experience with a lot of really cool-looking gear, if one were to begin without a plan, some training, some testing of that gear and a predefined target, the outcome could be disastrous.
|
As digital signage technology choices have increased and overall costs have decreased, the numbers of commercial deployments of indoor advertising-based and informational data networks have exploded.
|
Connectivity is the ‘unsung hero’ of digital signage, enabling what many assume are the inherent benefits of the medium, delivering the right message at the right time, in the right location, to the right audience. On-screen content, media delivery, file forwarding and system monitoring all depend on taking a reliable, scalable and cost-effective approach to connectivity.
|
|
|
