Digital signage may seem like a magical technology, but it is only as effective as the content it displays, whether its purpose is to convey information, incite curiosity or inspire an emotional response.
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The overall medium of digital signage can be thought of as an ‘ecosystem,’ with multiple key elements that interact with each other, from hardware and connectivity to software and content. It is important from the start to identify these elements and make a detailed plan, so as to avoid making the following common mistakes that can cost time and money.
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Outdoor digital signage has become less expensive and more accessible over time for retailers, institutions and other sign shop clients, but still requires a significant commitment in terms of money and time to source, install and manage.
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Video walls are growing in popularity every day. Part of their appeal is how they inspire people’s imagination. While static signs can seem a tad too reminiscent of the past and smaller digital signs are no longer rare, the large scale of video walls can still deliver a ‘wow’ factor.
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Whenever communicating through the medium of digital signage, it is important to realize today’s viewers will not care about a message simply because it is digital in nature. The ‘cool’ factor of digital signage has long since worn off. There needs to be a better reason for them to be engaged.
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