Tag Archives: creative

Mind the gap

5 December 2023

In the world of digital out-of-home (DOOH) advertising, a gap exists between advertising creatives and media buyers.

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A real-time approach to ad campaigns

25 September 2023

As today’s out-of-home advertising sphere continues to evolve, brands have even more opportunities to stand out from their competitors.

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New advertising design studio to boost Vistar’s creative capabilities

12 June 2023

Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere.

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Vistar launches dynamic creative capabilities for DOOH eco-system

18 April 2022

Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…

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