Tag Archives: data

Tech expert Farrokh Mansouri to lead COMMB’s data science

11 March 2022

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. Reporting directly to bureau president Amanda Dorenberg, Mansouri will be responsible for developing data-driven out-of-home (OOH) measurement approaches to better inform members’ marketing decisions. Specifically,…

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Vistar Media’s DSP version 6.0 offers betters experience

24 February 2022

Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. The Vistar DSP manages single share of programmatic OOH dollars transacted globally and is the trusted platform for…

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