Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face…
PPDS continues to build its leadership teams in North America, with the appointments of three AV professionals: Adam Coleman, Mitch Rosenberg, and Jeff Handis. In the newly created role, Rosenberg has been named PPDS’ new director of LED and LCD videowalls. He will be responsible for driving awareness and new business opportunities across PPDS’…
Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…
Montreal-based marketing platform Broadsign has released Broadsign Ads, with the goal of extending its programmatic digital-out-of-home (pDOOH) capabilities in the U.S. and Australia. Formerly known as Campsite, the pDOOH demand-side platform (DSP) will help agencies and brands plan and execute digital-out-of-home (DOOH) campaigns with streamlined workflow resembling online and mobile DSPs. Broadsign has been working…
The World Out of Home Organization (WOO) launched its new Global Guidelines for Audience Measurement at the WOO Global Congress in Toronto, Ont. These new guidelines aim to promote sector growth worldwide by improving the value, accountability, and trust in out-of-home (OOH) advertising, and updating existing best practices for the digital-out-of-home (DOOH) era. This includes:…
The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…
A plan is in motion to install digital signs at every bus stop in the city of Guelph, Ont., giving passengers real-time information about when their bus will arrive and other helpful travel details. According to a report from guelphtoday.com, the digital signage installation is part of an effort to get more people out of…
Robert Mattatall, founder and consultant of Mattatall Signs Ltd. in Dartmouth, N.S., and Mark Granberry, president and CEO of GSG in Dallas, have each been presented the Kirk L. Brimley Distinguished Service Award at the International Sign Association (ISA) Sign Expo 2022. The award is the highest honour of the sign, graphics, and visual communications…
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