Tag Archives: Digital Advertising

Air Canada, Jane Goodall partner on digital wildlife awareness campaign 8 April 2024 In partnership with the Jane Goodall Institute of Canada (JGIC), Air Canada has launched a new awareness campaign to spotlight illegal wildlife trade (IWT) and its impact on global biodiversity. + Read More

Setting OOH networks up for success 3 May 2023 The out-of-home (OOH) industry is evolving rapidly, with innovations in targeting, measurement, and even dynamic creative capabilities. + Read More

The future of OOH 1 December 2022 It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry. + Read More

VENDO Media partners with UmbraCity to expand digital reach 25 July 2022 Out-of-home (OOH) media company VENDO Media has partnered with umbrella-sharing network UmbraCity to offer advertisers access to digital assets through private marketplace (PMP) deals on all Canadian programmatic platforms. + Read More

INEO, Western Media Group launch largest advertising campaign to date 25 July 2022 INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group. + Read More

Lamar’s Vancouver digital transit OOH inventory available for programmatic buying 4 February 2021 Lamar Advertising Company’s digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. + Read More

Broadsign, Quebecor partner to offer advertisers more data-based triggering capabilities 22 July 2020 Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division. + Read More

Branded Cities celebrates 20 years in the North American OOH industry 18 April 2019 Media company Branded Cities, one of the pioneers of out-of-home (OOH) signage for Toronto’s Yonge-Dundas Square, recently celebrated its 20th anniversary in the advertising industry. + Read More

Newad expands into Maritime provinces and Newfoundland 17 April 2019 Canadian digital indoor advertiser Newad has announced an expansion to its advertising inventory in the Maritime provinces as well as the addition of the Newfoundland market to its offer. + Read More

Digital advertising provider expands network   14 January 2019 More than 140 new arenas in 30 cities have now been added to Newad’s Arena network to maximize its coverage across Canada. + Read More