Between lockdowns, shifts in consumer habits, and disrupted supply chains, quick-service restaurants (QSRs) and other businesses have had to make dramatic adjustments as to how they operate—and digital signage technology has played a huge role in enabling positive change.
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One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays, and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling, and labour, so as to enable on-the-fly updates and richer data collection.
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One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling and labour.
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Subway, the world’s largest restaurant chain, is rolling out pilot locations with new signage and interior decor. The first two Canadian locations featuring the ‘Fresh Forward’ redesign are in Beauport and Granby, Que.
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The food-service sector is a high-growth area for digital signage. Quick-service restaurants (QSRs), food courts, cafeterias, fast casual restaurants and dining halls have all been enhanced with digital menu boards, as well as screens in waiting and dining areas, lounges, self-ordering zones and play areas.
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In recent years, operators of quick-service restaurants (QSRs) of all sizes and types around the world have discovered how changing their menu boards over from printed substrates to liquid crystal displays (LCDs) can boost sales and ensure timely and accurate information for customers.
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Cineplex Digital Networks (CDN) was recently named the exclusive supplier of digital menu boards for A&W Food Services of Canada’s 850-plus restaurants across the country. Installation has already begun in some locations.
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Mirada Media, based in Saint-Laurent, Que., is providing digital menu boards and associated software for the newest Java U café-bistro in Montreal, which opened in May and is reportedly the first ‘milk bar’ anywhere in Canada.
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