Study the rapid evolution of digital-out-of-home (DOOH) advertising, driven by the digitization of static inventory and programmatic advancements. As advertisers shift to data-driven targeting and audience-first strategies, discover the innovative insights reshaping campaign planning and performance measurement.
The magic of the holiday season is upon us. Read how DOOH advertising captures attention in this bustling environment, guiding holiday shoppers with timely, engaging displays to enhance the shopping experience and drive brand impact.
DPAA has announced the winners of its 2nd Annual Leading Women in Digital Media Awards, honouring three outstanding female leaders across various stages of their careers in the digital advertising and media industry.
Quebecor Media Inc. is set to expand its out-of-home (OOH) advertising network across Canada, acquiring NEO-OOH’s operations. This deal will add to Quebecor’s 17,000 advertising faces, diversifying its media portfolio.
Vistar Media is bringing its Vistar Verify program to Canada, offering measurable quality standards for digital out-of-home (DOOH) inventory to help boost confidence and accuracy in the market.
The strategic use of programmatic digital-out-of-home (pDOOH) advertising has become a game changer for brands looking to drive awareness, traffic, and purchase intent.
In the world of out-of-home (OOH) advertising, it is important for brands to keep their fingers on the pulse of the market, and continuously adapt to the needs and preferences of consumers, to ensure they stay ahead of their competitors.
Cineplex Digital Media (CDM) will develop, install, and maintain a digital signage network in five shopping centres across Quebec, as part of a partnership with real estate company Cominar.
Cineplex Digital Media (CDM) has forged an agreement with Cadillac Fairview (CF) to operate and sell digital and static media and sponsorships for 18 of the company’s shopping centres across Canada.
Adding a digital display that can play video, ads, and other visual content can help an electric vehicle (EV) network stand out and drive incremental revenue.
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