StackAdapt, a programmatic advertising platform, has partnered with Bell Media to integrate its premium digital inventory into StackAdapt’s platform, offering enhanced targeting capabilities across Canada’s advertising landscape.
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Learn how Alberta Women Entrepreneurs’ March 2024 digital out-of-home (DOOH) campaign drove triple-digit increases in awareness and sign-ups for their BOLD Leadership and Strategic Edge programs for women entrepreneurs.
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Vistar Media is bringing its Vistar Verify program to Canada, offering measurable quality standards for digital out-of-home (DOOH) inventory to help boost confidence and accuracy in the market.
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Vertical Impression, a Canadian residential elevator screen communication and advertising network, recently joined Digital Place-based Advertising Association (DPAA) as its newest member.
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Debbie Drutz, the vice-president, sales, for Astral, a division of Bell Media Inc., is one of three new executives to be voted onto the digital out-of-home marketing association’s (DPAA’s) board of directors.
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In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.
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Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
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Digital out-of-home (DOOH) advertising company FrontRunner Technologies recently used digital signage to transform an Adidas Canada store window in downtown Toronto.
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Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.
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