Tag Archives: Digital Out-of-Home Content

DPAA puts DOOH in focus with November Retail Media Month 6 November 2024 DPAA has officially designated November as Retail Media Month, spotlighting the growing role of Digital Out of Home (DOOH) advertising. The initiative includes webinars, resources, and events focused on in-store retail networks. + Read More

AWE-Inspired: The planning and payoff of a DOOH campaign 1 November 2024 Learn how Alberta Women Entrepreneurs’ March 2024 digital out-of-home (DOOH) campaign drove triple-digit increases in awareness and sign-ups for their BOLD Leadership and Strategic Edge programs for women entrepreneurs. + Read More

JOLT expands DOOH ad partnership with Vistar Media 9 October 2024 Vistar Media’s ad server and content management system (CMS) will now power JOLT’s digital out-of-home (DOOH) advertising network, expanding its partnership across Australia, New Zealand, the UK, and Canada. + Read More

New hires in Ontario, Quebec to bolster Vistar’s Canadian operations 8 May 2023 Digital out-of-home (DOOH) software provider Vistar Media aims to strengthen its presence in Canada with the addition of three new team members. + Read More

Setting OOH networks up for success 3 May 2023 The out-of-home (OOH) industry is evolving rapidly, with innovations in targeting, measurement, and even dynamic creative capabilities. + Read More

New Toronto destination to boost Branded Cities’ digital portfolio 14 November 2022 Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. + Read More

New COMMB member initiates ‘moving billboard’ category 14 November 2022 The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) has launched a new “moving billboard” category within its out-of-home (OOH) market, in light of new member Hilite Outdoor. + Read More

Cineplex Media’s DOOH shopping networks now more accessible to buyers 6 January 2021 Cineplex Media digital out-of-home (DOOH) screen inventory is now available on all major programmatic supply-side platforms. + Read More

Frontrunner, Lightbox partnership will allow businesses to monetize vacant storefront windows 21 December 2020 FrontRunner Technologies has announced it is entering a partnership with digital out-of-home media company Lightbox OOH Video Network. + Read More

Media City, Signpatico to offer robust place-based media and OOH network 18 November 2020 Canadian non-traditional media company Media City and Signpatico, an outdoor advertising company, have strategically joined networks and aligned people, platforms, and processes. + Read More