Tag Archives: Digital Out-of-Home Content

Canadian Out Of Home Measurement Bureau welcomes newest member

6 November 2020

Canadian Out Of Home Measurement Bureau (COMMB) recently welcomed digital out-of-home (DOOH) signage provider Leading Outdoor as its newest member.

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Verizon Media teams with Broadsign to extend programmatic omnichannel offering

21 September 2020

Verizon Media and Broadsign have partnered to directly integrate the former’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform (SSP).

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Toronto-based media supplier joins DPAA

7 August 2020

Adapt Media, a full-service media supplier headquartered in Toronto, recently joined Digital Place-based Advertising Association (DPAA) as its newest member.

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Tech Advances in OOH Advertising

23 July 2020

Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.

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DPAA to hold second annual Video Everywhere Canada summit in Toronto

5 April 2019

The Digital Place-based Advertising Association (DPAA) has announced it will hold its second annual Video Everywhere Canada summit on May 29 in Toronto.

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DSA announces winners of 2014 Crown Awards

21 November 2014

The Digital Screenmedia Association (DSA) has announced the winners of its fourth annual Crown Awards, which recognize advertising agencies and other organizations for excellence in digital out-of-home (DOOH) content. One of the winners was a project by Toronto-based digital signage software developer Omnivex for San Francisco International Airport. A gold award in the ‘point of transit’ category went to Omnivex’s interactive wayfinding installation (pictured) in the airport’s newly renovated Boarding Area E, which opened on January 28.

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