Vistar Media is bringing its Vistar Verify program to Canada, offering measurable quality standards for digital out-of-home (DOOH) inventory to help boost confidence and accuracy in the market.
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Pattison Outdoor Advertising, in partnership with Oxford Properties Group, has completed the installation of a new digital canvas located in Calgary, Alta.’s Plus 15 Pathway at Bow Valley Square.
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When speaking to someone they have never met before, people tend to adjust their choice of words, their tone and even their choice of topics based on the perceived mood, level of interest, patience and age of that person. Often, such traits are immediately perceptible and they function as cues to inform how best to proceed with spoken communications.
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Digital signage has experienced double-digit growth every year now for more than a decade. Close to two million new networked digital out-of-home (DOOH) displays are deployed annually across North America alone. And Canada, in particular, has been a hotbed of activity for this flourishing industry.
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