Allvision, a Canadian pure-play digital out-of-home (DOOH) media company, announced new appointments, promotions, and the exit of Brandon Newman, the company’s media president.
Adapt Media, a place-based out-of-home (OOH) provider, announced a partnership with Timmins Transit, allowing it to extend its marketing to a broader audience of transit users.
As part of its drive to reach target audiences in all parts of Quebec, Quebecor’s out-of-home (OOH) segment is expanding its digital inventory with the addition of nine new digital transit shelters in Montreal’s South Shore.
Adapt Media, a full-service media supplier headquartered in Toronto, recently joined Digital Place-based Advertising Association (DPAA) as its newest member.
World Out of Home Organization (WOO) has collaborated with U.K.-based creative agency New Commercial Arts to create a global digital out-of-home (DOOH) campaign, ‘#OurSecondChance.’
Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.
Broadsign, a Montreal-based provider of out-of-home (OOH) marketing technology, has been selected by Quebecor, a Quebec-based communications, media, and entertainment company, to power its digital out-of-home (DOOH) division.
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