Tag Archives: Digital Place-based Advertising Association

DPAA hosts second Video Everywhere Summit

The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto.

More than 400 attendees listened to media and digital out-of-home (DOOH) professionals spoke on a variety of topics such as geo-fencing, the future of DOOH advertising, multi-screen engagement, mobile/location data, and case studies illustrating the impact out-of-home (OOH) advertising has  on consumer behaviour.

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Digital signage exec joins DPAA board

The Digital Place-based Advertising Association (DPAA) has elected Jose Avalos, director of chipmaker Intel’s worldwide retail and digital signage business, to its board of directors, where he will share insights about trends and innovations.

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