Digital signage may seem like a magical technology, but it is only as effective as the content it displays, whether its purpose is to convey information, incite curiosity or inspire an emotional response.
From large cities to small towns, digital signage deployments are expanding everywhere, due to reductions in costs and increases in ease of use and durability.
The global digital signage market will experience a compound annual growth rate (CAGR) of more than 10 per cent in the education sector over the next four years, according to the latest forecast from Technavio, a technology research and advisory company.
The 2016 Digi Awards have been announced, with several Canadian companies and projects among the winners. The annual awards program honours digital signage resellers, integrators and service providers.
Montreal-based in-store media provider Stingray Business has transformed the customer experience in Sports Experts stores in Quebec City and Laval, Que., with the addition of digital signage displays and content.
Montreal-based X2O Media’s visual communications software is driving a new digital signage network for the Union-Pearson (UP) Express train service in Toronto, which was launched this summer in time for the Pan Am Games.
Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future.
Toronto-based Shikatani Lacroix Design (SLD) was commissioned in 2014 by Adidas’ golf apparel division to create ‘digital experiences’ for its retail merchandising displays across Canada.
Terms like high-resolution, high-definition (HD), ‘4K’ ultra-high-definition (UHD), Widescreen Ultra Extended Graphics Array (WUXGA), pixel density and pixel pitch get tossed around a great deal these days with regard to digital signage. It is important to demystify and place these terms into the proper context when investigating display technology for a particular application or project.
Digital signage has changed the way people interact with media. Compelling content has explored new methods for engaging large crowds, while interactive display screens’ high resolution, response time and ability to support multiple types of content simultaneously have proven highly attractive to passersby.
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